Pepper to launch content marketing platform
The platform will help businesses streamline their content process, improve organic traffic and reduce customer acquisition cost
Content-mediation company Pepper will be soon launching a content marketing platform (CPM), the waitlist for which has already begun. Founder and CEO of Pepper Anirudh Singla announced the launch of the service on his social media pages.
The new CMP, wrote Singla, will help businesses streamline their content process, improving organic traffic and reducing customer acquisition cost. The platform will also aid in calculating content marketing ROI.
The CPM will serve as a collaborative space by bringing content, data and teams together.
Singla wrote: "Like Salesforce pioneered CRM as a category over 20 years back, we feel CMP (Content Marketing Platform) will become the most critical software stack for any business in the next 10 years! With every company becoming a content company, I am excited to announce that Pepper Content is soon launching one of the world’s foremost Content Marketing Platform!"
The company has also launched a waitlist for the soon-to-be-launched platform. The first 500 beta users to register will get personalised onboarding.
"A lot will change this year in the content space, and Pepper Content will play a revolutionary part in changing how marketing organisations think about content! Apply for access now!" wrote the CEO.
