Pepsi, Netflix ink brand promotion deal for Money Heist: Report
Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans
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Published: Sep 1, 2021 10:10 AM | 1 min read
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F&B major Pepsico has reportedly signed a brand promotion deal with streaming giant Netflix. According to a news report, the brand agreement association is a one-of-a-kind deal across OTT platforms in India.
The deal involves integrating Pepsi with one of Netflix's hugely popular series Money Heist, which enjoys a large viewership in India. As per the report, Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans. A digital film with actor Tiger Shroff, who currently endorses Pepsi, is also in the offing.
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