The Pro Kabaddi League (PKL) is gearing up for its 11th season, starting October 18, 2024. Disney Star, the official media rights owner, has set a spot rate of Rs 1.25 lakh per 10 seconds for TV ads, maintaining the same rates as the previous season. Sponsorship packages for the league begin at Rs 4 crore.
Sources confirmed to exchange4media that ad rates for PKL remain unchanged from last season.
“It's almost similar to the previous season’s,” said a media planner on the condition of anonymity.
Sponsorship packages range from Rs 4 crore to Rs 7 crore, according to a media planner who spoke anonymously.
They also added, “The channel is talking to multiple advertisers and most of the deals are clubbed with sponsorship.”
