PKL 11 maintains ad rates with expectations to reach 400 mn viewers

As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds

by e4m Staff
Published: Sep 11, 2024 12:17 PM | 1 min read

The Pro Kabaddi League (PKL) is gearing up for its 11th season, starting October 18, 2024. Disney Star, the official media rights owner, has set a spot rate of Rs 1.25 lakh per 10 seconds for TV ads, maintaining the same rates as the previous season. Sponsorship packages for the league begin at Rs 4 crore.

Sources confirmed to exchange4media that ad rates for PKL remain unchanged from last season.

“It's almost similar to the previous season’s,” said a media planner on the condition of anonymity.

Sponsorship packages range from Rs 4 crore to Rs 7 crore, according to a media planner who spoke anonymously.

They also added, “The channel is talking to multiple advertisers and most of the deals are clubbed with sponsorship.”