PKL 11 maintains ad rates with expectations to reach 400 mn viewers
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
digial-advertising
Prasar Bharati expected to launch OTT platform on Sept 15: Report
As per earlier reports, the platform was to be launched in July but the date got pushed to August
The cookie crumbles: What Google’s privacy measures mean for digital marketing
Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns