Pocket Aces’ Loco sees over 6x rise in daily active users
The app also saw 122% month-on-month growth in monthly active streamers in the last three months
With the lockdown accelerating the growth of India’s gaming market, game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month.
The viewership increase has been driven by a growth in the number of active streamers on the platform, including India’s top streamers, who are now actively streaming on Loco. Monthly active streamers have increased by 122% month on month during the last three months and continue to accelerate at a breakneck pace.
Commenting on Loco’s growth trajectory, Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces, said, “With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and we are excited to serve this ecosystem through Loco. Over the past few months, we have seen consumption growing rapidly and this has been accompanied by strong positive sentiment from content creators, publishers, and advertisers. The gaming community and culture is getting stronger by the day as the sector transitions from a niche hobby to a mainstream interest. We are now seeing streamers come to the fore from various walks of life and different parts of the country, entertaining audiences in their own unique way. We are really grateful for the support of various ecosystem participants and believe that we are just scratching the surface when it comes to the potential of this sector.”
