Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Reports suggest that MeitY would soon take action against these offshore gaming platforms
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration of multiple touchpoints
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Ishaan Arya has over a decade of experience in the industry and was earlier associated with The Esports Club
The games with their instant play feature are accessible across desktop, tablet and mobile devices
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The meeting discussed the growth prospects as well as the challenges of the sector
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
NODWIN Gaming will acquire 100% of the shares of Comic Con India at a valuation of Rs 55 crore
Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
India Gaming Awards season 2, India's Biggest Gaming Awards Entertainment Night sees a roaring response
During his four year term he played a pivotal role in shaping the company's direction
As per reports, the government is said to be talking to industry stakeholders about creating a self-regulatory organisation
The campaign aims to target the Gen Z audience across 29 countries
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Previously, Gupta was leading the gaming vertical at VerSe (Dailyhunt & Josh)
Industry players say over 50 per cent users have logged out since the announcement of the rule
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and media
As per media reports, the company plans to set up a ‘formidable business entity in India’
The mandate was awarded prior to Starlight Gaming’s first game release in the Country – ‘Raider SIX’
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
Gaming offers interactive experiences to players that captivate their attention and provide brands with an opportunity to embed their messages impactfully, say experts
At the e4m GameOn summit, experts spoke on ‘Unleashing the Potential of India’s Gaming Market’