gaming
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
e4m Staff Aug 29, 2024 4:10 PM
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
Shantanu David Aug 28, 2024 8:57 AM
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
e4m Staff Aug 28, 2024 8:33 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
e4m Staff Aug 20, 2024 8:48 PM
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Shantanu David Jul 26, 2024 9:18 AM
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration of multiple touchpoints
Shantanu David Jul 12, 2024 9:21 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
Ishaan Arya has over a decade of experience in the industry and was earlier associated with The Esports Club
e4m Staff Jun 14, 2024 10:46 AM
The games with their instant play feature are accessible across desktop, tablet and mobile devices
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Kanchan Srivastava May 27, 2024 8:35 AM
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
Shantanu David May 20, 2024 8:54 AM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The meeting discussed the growth prospects as well as the challenges of the sector
e4m Staff Apr 12, 2024 9:05 AM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
e4m Staff Mar 14, 2024 7:39 PM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Anjana Naskar Mar 4, 2024 8:54 AM
NODWIN Gaming will acquire 100% of the shares of Comic Con India at a valuation of Rs 55 crore
e4m Staff Jan 24, 2024 4:51 PM
Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23
e4m Staff Jan 22, 2024 3:04 PM
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
Sohini Ganguly Jan 18, 2024 8:15 AM
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
Shantanu David Jan 17, 2024 8:51 AM
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
e4m Staff Dec 30, 2023 8:48 AM
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Shantanu David Dec 29, 2023 8:21 AM
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
e4m Staff Dec 22, 2023 4:50 PM
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Shantanu David Dec 18, 2023 8:48 AM
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
e4m Staff Dec 7, 2023 12:45 PM
India Gaming Awards season 2, India's Biggest Gaming Awards Entertainment Night sees a roaring response
e4m Staff Nov 19, 2023 11:53 AM
During his four year term he played a pivotal role in shaping the company's direction
As per reports, the government is said to be talking to industry stakeholders about creating a self-regulatory organisation
e4m Staff Nov 1, 2023 11:48 AM
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Shantanu David Oct 12, 2023 3:05 PM
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
Previously, Gupta was leading the gaming vertical at VerSe (Dailyhunt & Josh)
exchange4media Staff Sep 5, 2023 10:40 AM
Industry players say over 50 per cent users have logged out since the announcement of the rule
Kanchan Srivastava Aug 23, 2023 8:32 AM
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
Shantanu David Aug 21, 2023 8:54 AM
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
exchange4media Staff Aug 3, 2023 8:39 AM
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and media
Shantanu David and Nilanjana Basu Jul 27, 2023 8:54 AM
As per media reports, the company plans to set up a ‘formidable business entity in India’
exchange4media Staff Jul 18, 2023 10:28 AM
The mandate was awarded prior to Starlight Gaming’s first game release in the Country – ‘Raider SIX’
exchange4media Staff Jul 13, 2023 1:24 PM
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
exchange4media Staff Jul 13, 2023 9:08 AM
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Shantanu David Jul 12, 2023 8:51 AM
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
exchange4media Staff Jun 22, 2023 3:10 PM
Gaming offers interactive experiences to players that captivate their attention and provide brands with an opportunity to embed their messages impactfully, say experts
Shantanu David Jun 13, 2023 8:47 AM
At the e4m GameOn summit, experts spoke on ‘Unleashing the Potential of India’s Gaming Market’
exchange4media Staff Jun 12, 2023 12:36 PM
e4m GameOn summit saw a panel discussion on ‘Gaming: Driving The Next Wave Of Media Consumption’
exchange4media Staff Jun 12, 2023 9:10 AM
