Sennheiser ropes in Blogworks as digital partner

The agency will lead Sennheiser’s social media activities, digital strategy and engagement programme

by exchange4media Staff
Published: Jan 15, 2013 10:49 PM | 1 min read

Sennheiser ropes in Blogworks as digital partner

Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has announced the appointment of social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

Gunjan Srivastava, Managing Director, Sennheiser India said, “The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understand the intricacies of this medium and consumer behaviour around the category to deliver our brand promise effectively.”

Talking about the account win, Rajesh Lalwani, CEO, Blogworks said, “We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers.”