Starcom's John Sheehy to deliver keynote at e4m e-TechManch

exchange4media group is back with the 4th edition of e-TechManch, a platform that brings together advertising, marketing and media fraternity of the country to discuss all things digital.

At the Digital Virtual Conference, industry stalwarts, representing brands like  Google, Microsoft, Coca-Cola, Tata Chemicals, Asian Paints, Starcom, WPP, PepsiCo, DAN, KFC, Mastercard, Air Asia India, Aditya Birla Capital, Titan and Future Group, will share their views on digital acceleration during the pandemic and the changing the face of consumer behaviour.

Joining us from Chicago is John Sheehy - Global Brand President, Starcom Worldwide. The keynote speaker will address the topic 'Delivering Human & Business Outcomes in Recessionary/COVID Time'.

Calling the age of digital acceleration "an exciting time" for brands, Sheehy said that he looked forward to discussing his thoughts on changing consumer behaviour and how those changes will drive newer opportunities for marketers. His session will discuss how people's want and brand's want are often out of alignment. As people adapt to the new normal of COVID-19, this gap has only become more apparent. As Global Brand President of Starcom, the Human Experience Company, John will explore the tension that sits between people and brands, offering insights on emerging consumer desire lines during these recessionary and pandemic times. He’ll also share perspective on the power of human experiences, why they are more important than ever, and how data-led insights, agility and dynamic creativity can make digital magic, creating experiences that drive both business and human outcomes

To get expert insights into the subject, join us on August 27 for e4m e-TechManch. Sheehy's keynote session will kickstart at 6:15 pm. Click here to register.