Industry leaders discussed various ways in which brands need to pay attention to and connect with their consumers in order to get better ROI

e4m Staff Oct 10, 2023 11:00 AM

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour

Piali Dasgupta May 30, 2023 8:53 AM

The study aims to help brands better understand drivers that influence people

exchange4media Staff Apr 10, 2023 12:41 PM

The findings of the survey show how inflation has affected the shopping behaviour of Indian consumers

NATIVE CONTENT Mar 30, 2023 9:00 AM

Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more

exchange4media Staff Mar 29, 2023 1:28 PM

Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era

Gurumukh Uttamchandani Dec 27, 2021 9:23 AM

Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem

Ritika Raj Nov 1, 2021 8:40 AM

The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more

exchange4media Staff Sep 27, 2021 12:28 PM

How brands should adapt their proposition to cater to the evolving consumer landscape

exchange4media Staff Jul 10, 2021 10:11 AM

The agency roped in IMRB to conduct the study on over 100+ respondents

exchange4media Staff Jul 5, 2021 2:23 PM

Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch

exchange4media Staff Jun 26, 2021 8:42 AM

The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey

exchange4media Staff Jun 9, 2021 12:04 PM

Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya

exchange4media Staff Feb 19, 2021 1:14 PM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more

Nafisa Shaheen Dec 8, 2020 8:23 AM

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM

Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season

Nafisa Shaheen Nov 23, 2020 9:03 AM

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM

The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category

exchange4media Staff Oct 29, 2020 8:56 AM

It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information

exchange4media Staff Oct 20, 2020 10:47 AM

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

Tune into the Digital Virtual Conference on August 27 as Sheehy, Global Brand President, Starcom Worldwide, addresses the topic 'Delivering Human & Business Outcomes in Recessionary/COVID Time'

exchange4media Staff Aug 25, 2020 3:27 PM

At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour

exchange4media Staff Aug 25, 2020 1:29 PM

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

exchange4media Staff Aug 14, 2020 8:13 AM

The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour

exchange4media Staff Aug 12, 2020 3:32 PM

The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels

exchange4media Staff Jul 17, 2020 3:17 PM

Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard

Shaleena Kaura Jul 2, 2020 4:39 PM

Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand

Sameer Saxena Jun 3, 2020 8:30 AM

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020

exchange4media Staff Jan 17, 2020 2:35 PM