Industry leaders discussed various ways in which brands need to pay attention to and connect with their consumers in order to get better ROI
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
The study aims to help brands better understand drivers that influence people
The findings of the survey show how inflation has affected the shopping behaviour of Indian consumers
Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more
Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era
Vohra, Country Head - India & South Asia, Reynolds Pens, shares insights behind restrategizing the business to keep up with the changing digital ecosystem
The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
How brands should adapt their proposition to cater to the evolving consumer landscape
The agency roped in IMRB to conduct the study on over 100+ respondents
Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch
The first-ever Search Advertising playbook decodes the role of 'search' in the purchase journey
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya
The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more
Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category
It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information
The report addressed the changing consumer patterns across categories relevant in current times
Tune into the Digital Virtual Conference on August 27 as Sheehy, Global Brand President, Starcom Worldwide, addresses the topic 'Delivering Human & Business Outcomes in Recessionary/COVID Time'
At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour
RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave
The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour
The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels
Guest Column: Shaleena Kaura, Senior Vice President & Head of All India Qualitative Research Practise, Hansa Research writes there is even more reliance on brands of a certain standard
Guest Column: Sameer Saxena, Director – Strategy Marketing, Group Legrand India, writes how collaborating with consumers leads to trust, which in turn leads to more value for the brand
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months
According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%
In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman
Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour
The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.
At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years
From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020