The Maddies 2024: Big honours for Mindshare India & Britannia Industries
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
The exchange4media Group hosted the 10th edition of e4m Mobile Awards - The Maddies 2024, on November 28 in Mumbai. The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies.
The star-studded award ceremony was attended by industry luminaries, business heads and experts from the advertising and marketing ecosystem to celebrate the talent and exemplary work in the mobile marketing space.
The big awards of the night were bagged by Mindshare India and Britannia Industries. While Mindshare India took home the ‘Agency of the Year’ title, Britannia Industries was adjudged the ‘Mobile Marketer of the Year’.
