Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
The regulatory body has published its half-yearly complaints report, offering insights into trends
The report underscores the factors that advertisers should consider when choosing a DSP
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
Revenue from digital media increased 36% to Rs 63.9 crore while the revenue from traditional media was up 8.7% to Rs 82.7 crore.
Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023
Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream
The system will be available in 15 markets, including India
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
'Of these, 8963 were resolved by way of withdrawal or modification of the advertisements,' said I&B minister Prakash Javadekar said in response to a question in the Lok Sabha
With #WinZO & #JeetneMeinKickHai trending in the top 5 on Twitter, the campaign has already garnered more than 300 million impressions across digital platforms
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board
Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group
Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source