The Maddies 2023: Mindshare India & Aditya Birla Group bag the big titles
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
The 9th Edition of e4m Mobile Awards - The Maddies 2023 - was held on November 29, 2023, in Mumbai. While the event dazzled with the presence of industry luminaries and heads of companies, there was a wholehearted celebration of upcoming talent and exceptional works in the mobile marketing space.
The awards were handed out to Clients, Creative, Media Agencies, Digital Agencies and Publishers.
The Grand Jury for the awards was chaired by Prabha Narasimhan, Managing Director & Chief Executive Officer, Colgate.
Mindshare India walked away with the Agency of the Year award with a stunning tally of 6 Gold, 12 Silver and 5 Bronze. The agency was lauded for its marketing campaigns for brands like Britannia, UltraTech Cement, HUL, Hersheys, etc.
Aditya Birla Group was adjudged the Mobile Marketer of the Year with two Gold, 3 Silver and 2 Bronze for campaigns “Woman in the mirror” and “Jump for Health.”
The awards were distributed across 54 other categories.
Please find the complete list of winners below:
