Twitter ropes in NBCUniversal's Joe Benarroch

Benarroch was associated with NBCU for nearly 5 years

Twitter has roped in NBCUniversal's Joe Benarroch to lead business operations.

Linda Yaccarino, the new CEO of Twitter, was also with NBCUniversal earlier as the head of advertising.

Joe was with NBCU for nearly 5 years.

He was earlier with Facebook for almost 7 years and prior to that with IPG.