More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
e4m Staff Jul 19, 2024 9:15 AM
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
Shantanu David Apr 9, 2024 8:30 AM
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Sohini Ganguly Apr 5, 2024 8:50 AM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Kanchan Srivastava Dec 12, 2023 8:39 AM
The tech mogul has not specified when the feature will be reintroduced
e4m Staff Nov 27, 2023 9:34 AM
The company has posted a loss of Rs 1.4 crore for the financial year
Aditi Gupta Nov 22, 2023 11:02 AM
Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
e4m Staff Nov 18, 2023 9:41 AM
Users have been largely critical of the move, arguing that the platform's fact-checking feature is fallible and can confuse opinions for facts
e4m Staff Oct 30, 2023 10:42 AM
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
exchange4media Staff Sep 7, 2023 10:38 AM
The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Kanchan Srivastava Aug 22, 2023 8:47 AM
Failing to meet the minimum spends threshold could cost advertisers their verified status
exchange4media Staff Jul 28, 2023 9:43 AM
The new logo, which replaces the iconic blue bird, is a white "X" against a black background
exchange4media Staff Jul 25, 2023 10:43 AM
While the new X logo may seem dissonant, the latest rebranding exercise may fit in with Elon Musk's larger scheme of things, say experts
Shantanu David and Nilanjana Basu Jul 25, 2023 9:24 AM
He also stated that his priority is to reverse the negative cash flow
exchange4media Staff Jul 17, 2023 10:14 AM
To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
exchange4media Staff Jul 14, 2023 10:59 AM
He has amassed a staggering 10.7 million followers on the popular social media platform
exchange4media Staff Jul 7, 2023 1:33 PM
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad war against its rival in the long run
Shantanu David Jul 7, 2023 9:29 AM
The new app is strikingly similar to Twitter but allows for longer posts
exchange4media Staff Jul 6, 2023 8:30 AM
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
exchange4media Staff Jul 3, 2023 8:47 AM
Twitter approached the Karnataka HC last year against central government orders to take down certain accounts
exchange4media Staff Jul 1, 2023 9:19 AM
Meanwhile, rival Meta has teased preview of its Twitter alternative temporarily titled ‘Project 92’
exchange4media Staff Jun 10, 2023 8:59 AM
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between April 1 and early May
exchange4media Staff Jun 6, 2023 9:06 AM
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
Shantanu David May 24, 2023 8:41 AM
The platform is reportedly available for a select group of content creators and celebs; it will be launched officially in June 2023, say reports
exchange4media Staff May 20, 2023 8:35 AM
Elon Musk has confirmed that Yaccarino will be the new Chief Executive of Twitter, while he will focus on product design and new technology
exchange4media Staff May 13, 2023 8:35 AM
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
exchange4media Staff May 12, 2023 8:13 AM
The platform will soon also have an encrypted messaging feature
exchange4media Staff May 10, 2023 1:00 PM
ANI has over 100 bureaus in India, South Asia and across the globe
exchange4media Staff Apr 29, 2023 8:16 PM
Industry experts note that the option to buy blue check on Twitter affects its credibility, but some say it will open up avenues for micro and nano influencers
Nilanjana Basu Apr 26, 2023 8:57 AM
While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
Nilanjana Basu Apr 24, 2023 11:39 AM
A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
exchange4media Staff Apr 21, 2023 11:29 AM
This change is visible to users on the web version of the microblogging platform
exchange4media Staff Apr 4, 2023 11:14 AM
NYT has said that it will not pay for a verified business account and will stick to the blue tick
exchange4media Staff Apr 3, 2023 9:40 AM
Apart from being ranked 4 in India trends, it has also sparked a social media conversation about OTT content
exchange4media Staff Mar 24, 2023 11:12 AM
The drop comes after many advertisers cut down their spends on the platform
exchange4media Staff Mar 4, 2023 9:37 AM
Seen as part of the cost-cutting measures, the staffers have been asked to work from home
exchange4media Staff Feb 17, 2023 11:29 AM
