YouTube to soon have 30-sec unskippable ads for CTV
This will replace the current format of two 15-second ads
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Published: May 26, 2023 11:53 AM | 1 min read
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YouTube has said it will be introducing new ad offering for 30-second unskippable ads on connected TVs, media networks have reported. As per YouTube this will enable a "richer storytelling".
This will replace the current format of two 15-second ads that are aired in a row.
YouTube Select offers marketers the chance to spend on curated content in various categories.
As per media reports, YouTube Select gets over 70% impressions on TV.
Experts say YouTube helps to build a large and loyal user base over the years.
The creator community has been key in building a bond between businesses and consumers, and enables brands to focus on a difficult-to-reach demographic.
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