unskippable-ads

Unskippable ad: Can Insta find the balance between user experience & advertising efficacy?

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Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact

Sohini Ganguly Jun 12, 2024 9:19 AM

YouTube to soon have 30-sec unskippable ads for CTV

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This will replace the current format of two 15-second ads

exchange4media Staff May 26, 2023 11:53 AM