Reliance Fashion Factory rolls out ‘Almost Everything’ for the festive season
The campaign has been created by IdeateLabs
IdeateLabs has conceptualized and created a digital campaign to promote the “Buy 2 Get 3 on Almost Everything” offer from Fashion Factory, a division of Reliance Retail.
The campaign is led by a digital video that brings out the joy of getting more than expected in everyday life situations. The campaign is being promoted through a variety of digital channels and the video has crossed millions of views on Instagram.
“Happy to partner with Fashion Factory once again in this fun campaign,” said Raman R.S. Minhas, CCO, IdeateLabs. “To break through the clutter of offers, we used the element of pleasant surprise as the creative device to build excitement around our offer. While consumers always wish for it, nothing compares to the joy of actually getting more than expected!”
