Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
The campaign has been conceptualised by Thought Blurb Communications
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
The campaign will be out on the company’s digital channels
The campaign has been created by IdeateLabs
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The campaign urges everyone to partake in the celebration of joy
The campaign has been conceptualised by The Minimalist
The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer
The TVCs will be aired in multiple languages
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement