What would you like to see at the Media Abbys this year?

The country’s top advertising honchos speak about their expectations from the Media Abby Awards that would be presented on Day 2 of GoaFest 2010.

Piyush Pandey, Executive Chairman & National Creative Director - Ogilvy & Mather India and South Asia:

Fair judging, good results and great motivation. Besides this, media is a part of life and affects people in making an effective choice and in a right fashion. In all, I hope to see great creativity shine at the Media Abbys.

Mahesh Chauhan, Group CEO, Rediffusion Y&R:

The media game has changed over the past 4-5 years. Though there is a revolution that is spotted in terms of the quality of work, it is still early stages for the spark to emanate full-scale. I am looking forward to attending the Media Abby awards night with full gusto.

Subhash Kamat, Managing Partner, BBH India:

I really want to see a complete new innovation in the media space, especially in mediums like OOH and Activations as these are the mediums that are becoming important in today’s media space. Taking this forward, what is needed today is for the media business to create a benchmark in innovated branded content.

Sonal Dabral, Chairman, India & Regional Executive Creative Director, Bates 141:

I have been looking forward to the works from the media agencies. There are so many mediums like channels, magazines and newspapers and with the whole plethora out there, I expect more innovation and great campaign ideas taking root, thereby making this space even more interesting.

Ambi Parameswaran, CEO, DraftFCB+Ulka, Mumbai:

I expect tough competition this time at the Media Abbys. It seems that the quality of work that has entered this year is really good, and we shall see the best picking up the awards. As for my expectations, I think Lodestar Universal has done some good work on Tata Docomo, and I expect some metals going their way.

Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media and Director Posterscope – APAC:

What I am looking forward to from the Media Abby awards this year is the different kind of works coming from the routine mediums. Though I am looking forward to seeing winners from diverse categories, my focus will be on the works that will be from Digital and OOH, the mediums that need to occupy centrestage at the event now.

Josy Paul, Chairman and NCD, BBDO India:

I guess this year’s Media Abby will open my mind to new possibilities in branded content. And show us how we can create social movements using integrated media.

Arvind Sharma, Chairman and CEO, Leo Burnett: