The most awaited match of ICC Men's Cricket World Cup between India and Pakistan was watched by 3.5 crore viewers on the official digital streaming partner - Disney +Hotstar.
When Pakistan began the batting, close to 2.5 crore viewers were watching the match and with time, the viewership grew to 3.5 crore once India started batting. It's
the highest ever record across all formats with the India vs Pakistan match on Disney+ Hotstar setting global streaming record.
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match.
Sources in the industry said 3.5 crore is the highest ever viewership recorded across all formats and that the match on Disney+ Hotstar has set global streaming record.
As earlier reported by exchange4media, this is the first time Disney Star, the official broadcaster for both TV and digital, has made the ICC Men’s World Cup free for mobile users of Disney+ Hotstar.
The ICC World Cup 2023 is being played at 10 venues across India. The matches are being telecast exclusively on the Star Sports network and also available for streaming free of charge to mobile users on Disney+ Hotstar.
The tournament kicked off on October 5 with a match-up between England and New Zealand in Ahmedabad