disney-hotstar
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
e4m Staff Aug 12, 2024 2:04 PM
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
NATIVE CONTENT Jul 23, 2024 10:20 AM
Neha Sinha, who joined the streaming platform in 2021, will be reporting to Sumanta Bose
e4m Staff Jul 17, 2024 2:25 PM
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
e4m Staff Jun 20, 2024 9:20 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Earlier this year, the platform had launched 3-D breakout billboards for mobile
e4m Staff Jun 17, 2024 11:49 AM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
e4m Staff Apr 26, 2024 9:00 AM
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Aditi Gupta Apr 25, 2024 8:50 AM
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
e4m Desk Jan 29, 2024 12:58 PM
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Sonam Saini Dec 8, 2023 8:58 AM
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Sonam Saini Nov 28, 2023 9:12 AM
Poojari was the head of PR and press for Disney+ Hotstar for over two years
e4m Staff Nov 15, 2023 4:47 PM
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
Aditi Gupta Nov 9, 2023 8:08 AM
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
NATIVE CONTENT Oct 23, 2023 1:05 PM
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Nilanjana Basu Oct 5, 2023 9:01 AM
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar
e4m Staff Sep 29, 2023 3:07 PM
The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart
e4m Staff Sep 27, 2023 8:02 AM
The film turns the table on the relationship between the star and his fans in a light-hearted fashion
e4m Staff Sep 25, 2023 12:14 PM
The US-based conglomerate is reportedly considering deals ranging from total sale of Disney Star business to partial transactions of assets such as sports rights and streaming service Disney+ Hotstar
e4m Staff Sep 19, 2023 9:01 AM
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
exchange4media Staff Sep 13, 2023 3:36 PM
The survey also found that consumer spending is expected to be heavily influenced by online ads
exchange4media Staff Aug 25, 2023 1:54 PM
The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile
exchange4media Staff Aug 21, 2023 4:07 PM
Disney+ Hotstar has announced free viewing of the two tournaments for all mobile users, this will prove to be a game changer
NATIVE CONTENT Aug 14, 2023 3:00 PM
The brands getting featured in the series include Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins
exchange4media Staff Aug 14, 2023 10:05 AM
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
Jain has joined Viacom18 after a close to seven-year stint at Disney Star
exchange4media Staff Jul 31, 2023 9:43 AM
The streaming platform is considering allowing only four devices per subscription for its premium users, a news agency has reported
exchange4media Staff Jul 31, 2023 8:51 AM
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
exchange4media Staff Jul 26, 2023 3:24 PM
Leveraging the power of Connected TV targeting, brands have the potential to make their mark and engage with customers like never before
NATIVE CONTENT Jul 26, 2023 12:02 PM
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar). Overall, it’s 30-35% up from last tournament
Naziya Alvi Rahman Jul 26, 2023 8:47 AM
As per media reports, the Madras high court has restrained Google from delisting Disney+ Hotstar from the app store
exchange4media Staff Jul 19, 2023 10:22 AM
After JioCinema streamed IPL for free, Disney+ Hotstar has announced that it will provide free viewing of the Asia Cup and Men's Cricket World Cup to mobile subscribers
Sonam Saini Jun 12, 2023 9:30 AM
