The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
The Premier League began on August 17
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
Neha Sinha, who joined the streaming platform in 2021, will be reporting to Sumanta Bose
Santosh Hegde joined Licious in January 2022 as VP of Marketing
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Earlier this year, the platform had launched 3-D breakout billboards for mobile
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
Star India’s sports business loss expands by 50% in H1FY24
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Kartik Patiar was earlier with Disney+ Hotstar
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
The streaming platform’s ad revenue for FY23 grew by 17% and subscription revenue increased 49%
Poojari was the head of PR and press for Disney+ Hotstar for over two years
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
The league will start Dec 2, 2023
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Herbalife sponsors over 150 athletes, teams and leagues
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
The court reportedly issued the order in response to a plea by Star India Pvt Ltd and Novi Digital Entertainment Pvt Ltd, which operates Disney+ Hotstar
The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart
The film turns the table on the relationship between the star and his fans in a light-hearted fashion
The US-based conglomerate is reportedly considering deals ranging from total sale of Disney Star business to partial transactions of assets such as sports rights and streaming service Disney+ Hotstar
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
The survey also found that consumer spending is expected to be heavily influenced by online ads
The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile
Disney+ Hotstar has announced free viewing of the two tournaments for all mobile users, this will prove to be a game changer
The brands getting featured in the series include Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins
The platform is offering free viewing, innovative formats & targeting options
Jain has joined Viacom18 after a close to seven-year stint at Disney Star
The streaming platform is considering allowing only four devices per subscription for its premium users, a news agency has reported
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
Leveraging the power of Connected TV targeting, brands have the potential to make their mark and engage with customers like never before
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar). Overall, it’s 30-35% up from last tournament
This is her second stint with the network
As per media reports, the Madras high court has restrained Google from delisting Disney+ Hotstar from the app store
After JioCinema streamed IPL for free, Disney+ Hotstar has announced that it will provide free viewing of the Asia Cup and Men's Cricket World Cup to mobile subscribers
Both tournaments will be held later this year
Poddar will be the Country Director at Apple Services