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Leading mobile service provider Airtel (Bharti) celebrated the completion of its nationwide network in 23 circles with the announcement of the ‘One India Challenge’. Billed as India’s longest rally, it comes on the eve of the launch of Airtel’s most recent circle in Guwahati, Assam.
At the launch ceremony, Sunil Mittal, Chairman & Group Managing Director, Bharti Tele-Ventures Ltd., said that Bharti has made an investment of Rs 150 billion, adding,“We want to commemorate this journey, which began with Bharti’s first mobile customer in Delhi and touched the 12 million customer mark during the last nine and a half years. This achievement has deepened our resolve of serving our customers.” He also emphasised the need to penetrate into the Tier II, III and IV towns. He hoped to set up another 10,000 base stations with an additional investment of $900 million.
To read the entire story, grab your copy of Impact Advertising and Weekly magazine issue dated April 18-24, 2005