Aaj Tak hosts show on Bhagat Singh with AR filter for Independence Day
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
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Published: Aug 16, 2024 12:26 PM | 1 min read
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As India celebrated its 77th Independence Day, Aaj Tak presented a special episode of "Jai Ho" hosted by Sweta Singh along with Shilpa Shetty, featuring Hussainiwala, a site of historical significance where Bhagat Singh was cremated and which houses his iconic pistol.
In conjunction with the special episode, Aaj Tak is powering your Instagram with an Augmented Reality (AR) filter of Bhagat Singh as part of its digital campaign under the hashtag #JaiHo.
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache. Users are encouraged to share their transformed images on social media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express their respect for freedom fighters and patriotism for the nation.
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