Films and media services company Adlabs Films Ltd, a part of the Reliance ADA Group, has changed its name to Reliance MediaWorks Ltd with effect from October 5, 2009. This was announced at the Bombay Stock Exchange (BSE).
The company’s Board of Directors had decided to change the name as the original name, Adlabs Films, was reflective of the company’s initial business as a film processing laboratory. Reliance MediaWorks is said to have a dominant presence in the film exhibition business in India and internationally as well.
Anil Arjun, CEO, Reliance MediaWorks, explained, “The name Reliance MediaWorks Ltd more accurately reflects our identity as a diversified film and media services company with a global presence and enables us to draw upon the international recognition of the Reliance ADA Group brand.”