Aha and People Media Factory hold inaugural edition of South India Film Festival

Aha and People media Factory’s The South India Film Festival (SIFF) commenced its inaugural edition with a lamp lighting ceremony graced by esteemed personalities including Minister of Cinematography and R &B, Komatreddy Venkatreddy, Allu Arvind, Co-Founder of aha, Megahana Jupally, Director of Myhome constructions and Meru Schools, TG Vihswa Prasrad of People Media factory, Ajit Thakur, Ravikant Sabnavis, CEO of aha, Director Vamsi Paidipally.

This ceremonious start marked the beginning of a historic event that promised to be a celebration of the rich tapestry of regional storytelling and cinematic excellence.
The day continued with engaging conversations and insightful panel discussions. Mayank Shekhar, film critic and journalist, along with Allu Aravind, engaged in a captivating conversation delving into the heart of Telugu cinema.

Meanwhile, moderator Vani Rane led a discussion on the GenZ perspective on Telugu cinema with Santosh Shoban, Anand Devarakonda, and Sri Gouri Priya, unveiling fresh outlooks that shape the future of cinema. There was also a discussion on the success of cinema formula led by panellists Suparn Verma of Mirazapur fame and producer Anil Thadani.

The highlight of the day was a fireside chat led by Indian Film Critic, Taran Adarsh, with Swapna Dutt, unveiling the journey of 'Kalki'. This conversation ignited curiosity and anticipation for this cinematic marvel, leaving attendees in awe and new age directors Sai Rajesh and Sailesh Kolanu engaged in a conversation with Prema Malini.
As the sun set, the festival transitioned into a glamorous evening, adorned with a star-studded red-carpet event graced by luminaries from the South Indian film industry. Leading the pack was Padma Vibhushan Chiranjeevi, who was felicitated for his recent Padma Vibhushan honour by Murli Mohan during the event.

Joining him were personalities Murali Mohan, director Bobby, Tanikella Bharani, Manchu Lakshmi, Annaya Nagalla, and Viraj graced, each bringing their unique perspective and contribution to the festival.

Allu Arvind said, Co- Founder of aha said: with aha we've always championed new talent, and the South India Film Festival (SIFF) embodies our commitment to nurturing fresh voices in the industry. SIFF brings together a diverse range of talent, innovation, and cultural richness from the South Indian film industry. The lamp lighting ceremony symbolized unity and collaboration, setting the stage for an unforgettable celebration of cinematic excellence. It was an honour to be part of this esteemed gathering and witness the exchange of ideas that will shape the future of our industry. With this festival, we embark on a journey to recognize and support the next generation of filmmakers, extending our reach to all South Indian languages.

TG Vishwa Prasad of People Media Factory said: “SIFF's inaugural edition was a monumental occasion that brought together luminaries from the South Indian film industry, setting the stage for a celebration of regional storytelling and cinematic excellence. From engaging panel discussions to captivating performances, the festival showcased the dynamic and diverse landscape of South Indian cinema. As we witnessed the exchange of ideas and the unveiling of fresh perspectives, it became evident that SIFF is not just an event but a platform for fostering collaboration and innovation. I am thrilled to have been part of this historic moment and look forward to the continued growth and recognition of talent in the South Indian film industry.”

Ravikant Sabnavis, CEO of aha said: “The South India Film Festival (SIFF) marks the dawn of a new era in the regional cinema landscape, bringing together esteemed personalities and emerging talents in a celebration of storytelling and cinematic excellence. As the CEO of Aha, I am proud to witness the festival's inaugural edition unfold with such grandeur and enthusiasm. From engaging panel discussions to captivating performances, SIFF epitomizes the vibrancy and diversity of South Indian cinema. We are committed to supporting and promoting new voices in the industry, and SIFF serves as a platform to recognize and celebrate the talent that defines our cultural heritage. With each edition, we strive to elevate the festival experience and continue fostering a thriving ecosystem for filmmakers and audiences alike.”