Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
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Shailesh Hegde joins Jai Maharashtra as Business Head
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
My first encounter with Neil French
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
Rewriting History: Cinema the New Archive of Power
The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
Karan Bhalla appointed Marketing Lead at Adani Airport Holdings Ltd test neeraj12
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Yamaha: Racing Ahead 1
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Yamaha: Racing Ahead
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Netflix's Monika Shergill summoned over 'IC 814: The Kandahar Hijack' controversy
Reports say that Shergill appeared before MIB officials on September 3 following government summons
Kalki Koechlin asks all to right their wrongs in oral care campaign for Maharishi Ayurveda
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
Mahalakshmi Iyer elevated to Director - Brand Marketing at Tata Digital
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
Maharashtra allocates Rs 880 cr for publicity while poll dates lie in a limbo
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
John Abraham co-owned Joybox Active launches AI-based sportstech platform
The platform will redefine athletic performance monitoring & analytics
85% of Indians with access to TV tune in every week: Kartik Mahadev, ZEEL
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Britannia Industries rejigs leadership team, Manoj Balgi & Vinit Mahadevan get new roles
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
Admatazz ropes in Janvi Kothari and Zahadali Tinwala, promotes Yashvi Shah
Janvi Kothari and Zahadali Tinwala appointed to senior positions, Yashvi Shah elevated to Senior Account Strategist
aha bags 13 wins at inaugural NEXA Streaming Academy Awards
The wins include ‘Best Regional Platform’ title
India’s leading VCs invest in an ambitious Film Production Company
This strategic partnership is poised to revolutionize the content creation landscape.
Hoarding crackdown paused in Maharashtra
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
PROI Worldwide honours Madan Bahal with Founders Award
In Bahal’s honor, PROI made a US$1,000 donation to the Yoga Institute in Mumbai
aha elevates Rakesh CK as EVP & Head - SVOD & Marketing
Rakesh CK was earlier Sr VP & Head - SVOD & Business Strategy
Nurjaha Arora named Skoda Auto Volkswagen India’s Group Communications Head
Arora is a seasoned communications professional with more than two decades of experience in corporate communications
Rahul Mahajan appointed Editor-in-Chief of India Daily Live
Prior to this he was the Head of Content Operations at Doordarshan
Cannes Lions 2024: Fewer wins, more questions
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Cannes Lions 2024: Slow but stellar start for India as McCann Worldgroup bags gold
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Cannes Lions 2024: India secures three metals on Day 1 so far
Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear
On Father’s Day, SBI Life’s #PapaHainNa honour’s the multi-faceted role of father
The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice
Separating Green from Greed: The Greenwashing fallacy
Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Walk the talk: Building narratives for sustainability
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Aha unveils Indian Idol Season 3
Telugu Indian Idol Season 3 will premiere on June 7, every Friday at 7pm
Sneha Mahant Mehta is Marketing Head - US Polo Assn at Arvind Fashions
Prior to this, Sneha Mahant Mehta was Head - Marketing at Apparel Group India Pvt. Ltd
Johnny Lever, Arpit Bala, Beer Biceps unite for Zomato's Mother's Day mission
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
What makes The Mavericks a maverick agency
Chetan Mahajan shares the five key differentiators that make the Mavericks truly unique in the industry
NDTV Marathi launched
Maharashtra CM Eknath Shinde, and Deputy CM Devender Fadnavis attend the launch event
Jackie Shroff, Prabhu Deva, and Shankar Mahadevan star in MakeMyTrip’s ad, or do they?
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
Aha and People Media Factory hold inaugural edition of South India Film Festival
The event was a star-studded affair celebrating cinematic excellence
Ads can be shot free on Maharashtra government land: State
There will be a nominal deposit for security purposes
OML announces 500 shows in 60 cities across the globe
In 2024’s touring schedule, OML has collaborated with a diversified portfolio of Indian as well as international promoters
Best ads of the fortnight: Air India's thoughtful gestures, EMotorad's 'Animal' connection
Our pick of the most creative commercials of the February 16-29 period
Adfactors founders Madan Bahal, Rajesh Chaturvedi & Boby Kurian launch StratInk Consulting
The firm will focus on providing communications counsel on complex issues
Aha and People Media Factory present inaugural South India Film Festival 2024
Industry leaders to be associated with the festival are Harish Shankar, V.N. Aditya, Jeevitha Rajashekhar, Chandu Mondeti and Sai Rajesh
Breaking down is never an option for her, says Patanjali hair oil campaign
The campaign features actress Tamannaah Bhatia as the brand ambassador
Fake cheese row: McDonald's receives clean chit from FSSAI
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
Aha unveils hilarious teaser for "My Dear Donga”
The movie has been produced by Aha and Cam Entertainment
PepsiCo elevates Amit Kumar Nanchahal to Head of Corporate Communications
Amit Kumar joined Pepsi Co in 2019 as Senior Manager Communications
Bharat Ratna for Narasimha Rao amplifies anticipation for his biopic series 'Half Lion'
The series is being created by aha Studio and Applause Entertainment
Amazon film shows how it delivers even at 4500 feet above sea level in the Himalayas
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Air India channels dance to demonstrate 'Safety Mudras'
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
FCB India elevates Udayan Chakravorty & Anusheela Saha as National Creative Directors
Anusheela Saha will also take on the additional role of Head of Design
Data can be an internal guide to make informed decisions: Ajey Maharaj
In today’s series, Ajey Maharaj talks about how data-driven strategy empowers PR teams
'Making friends with AI is the best way forward for marketers'
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India