Approach Ent to beef up celebrity management & endorsements biz
Approach Entertainment, a celebrity management, film productions and entertainment marketing company, has announced to strengthen its celebrity management and endorsement business. With more and more people gaining public attention through reality shows and increasing urge among people to become a celebrity, demand for professional celebrity management companies is rising.
Approach Entertainment, a celebrity management, film productions and entertainment marketing company, has announced to strengthen its celebrity management and endorsement business. With more and more people gaining public attention through reality shows and increasing urge among people to become a celebrity, demand for professional celebrity management companies is rising.
Headquartered in Mumbai and with branch offices in New Delhi, Gurgaon and Chandigarh, Approach Entertainment has already forayed into other related areas like advertising and corporate films productions, feature films productions, films marketing and in-film advertising.
Speaking on the new initiatives, Sonu Tyagi, Director, Approach Entertainment, said, “We are closely working with the Indian film and TV Industry, Bollywood stars and celebrities, directors, producers and other technicians and it is the right time for us to strengthen our celebrity, artists, talent and models management business. Approach Entertainment will offer integrated entertainment marketing solutions ranging from celebrity management, celebrity brand endorsements, celebrity coordination, celebrity casting, advertising and corporate films productions, viral videos productions, films marketing, etc. We have already hired new team for this initiative in our office locations in Mumbai, Gurgaon, New Delhi and Chandigarh.”
He further said, “The company is also planning to get into feature films productions business and will announce its first project in 2012. We will produce a mainstream Hindi film, for which we are working on the script now.”
