BBC Worldwide appoints PV Shyam as Distribution Head for South Asian biz

PV Shyam has joined BBC Worldwide as Distribution Head for the South Asian business. He will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.

In his new role, Shyam will report to Nachiket Pantvaidya, General Manager, BBC Worldwide Channels. His role will encompass creating distribution strategies to increase the reach and revenue of the current BBC branded TV channels and to launch new channels in India. In addition, he will also create strategies for new markets like Pakistan and Sri Lanka, and presence on new platforms like IPTV and mobile.

Prior to joining BBC Global Channels, Shyam’s experience includes a role of Vice-President, Business Development, at Digital Entertainment Network, a subsidiary company of Network18. Subsequently, he has had stints at National Geographic Channel and Channel [v].

A sales and marketing professional with over 15 years of experience in business development, sales promotion, distribution management, Shyam has worked across diverse genres and formats in the broadcasting industry. He has extensive background in complex and challenging environments with proven ability to represent the company and channel partners.

On joining BBC, Shyam said, “I am really excited and looking forward to this challenge. BBC is a global brand and will warrant huge competence, and I am glad to scale these heights. The distribution business is a competitive one and I am motivated by this assignment. I intend to make a difference to this organisation and take it to new levels.”