Big FM elevates Viplove Gupte to National Programming Head
Big FM, the radio arm of Reliance Media World Ltd, has announced the elevation of Viplove Gupte to National Programming Head. Prior to this Gupte, has been part of the programming team at Big FM as Associate Vice President – Programming, since May 2008, and has been instrumental in shaping the on-air offerings from the radio station. He will report to Big FM CEO Tarun Katial.
Big FM, the radio arm of Reliance Media World Ltd, has announced the elevation of Viplove Gupte to National Programming Head. Prior to this Gupte, has been part of the programming team at Big FM as Associate Vice President – Programming, since May 2008, and has been instrumental in shaping the on-air offerings from the radio station. He will report to Big FM CEO Tarun Katial.
In his new position, Gupte will be responsible for the programming strategy of the stations across the country as he tailors the creative mix for each city, treating listeners to pioneering programming initiatives in radio entertainment.
Gupte’s career spans over a decade, dating back to being the Creative Head at Brainwave Visualiser Pvt Ltd in Indore, where his main task was to conceptualise and design creative advertising solutions for the clients. He entered the radio industry in 2001 when he joined Radio Mirchi as their Programming Head for their Indore station before moving to Mirchi Movies in Mumbai as its Content Head.
Gupte joined My FM in the year 2006 as National Programming Head, where he was part of the team that launched over 16 of its stations, including manpower and backend, in record-breaking time.
