Big FM Trivandrum is celebrating its first anniversary with an interactive and engaging on-air contest show called ‘Money Machine’. In the show, the station will reward its lucky listeners with pots of moolah, beginning January 29, 2009.
The contest will be played during the Morning Show hosted by RJ Kidilam Firoz between 7.00 am and 11.00 am every weekday. Listeners have to send an SMS and register for the contest. Post this, the RJ will pick listeners randomly and play the contest with them. The ‘Money Machine’ contest has a simple format involving a computerised voice rattling amounts of money in increasing value, each amount separated by 5 seconds of silence (Rs 100… Rs 250… Rs 500… Rs 1,000… Rs 2.000, etc). The twist in the contest is the Bomb, which is planted between any two amounts. The caller has to compete with the bomb and say ‘stop’ before the bomb explodes. However, if the bomb explodes before the caller can say ‘stop’, the player loses everything. The contest is spread over six days, wherein one winner will be selected and will be rewarded.
Speaking about the initiative, Priyesh Prathap, Station Head, Big FM, Trivandrum, said, “We have received tremendous support from the city of Trivandrum and what better way than to thank them by getting them to win in cash. The contest format ensures that maximum number of our listeners get chance to try their luck.”