BIG Regional Music Awards conduct unique activation initiative
BIG Regional Music Awards to reach markets across Delhi, Mumbai and Bangalore through its unique activation initiative to excite buyers
Reliance Broadcast Network Limited’s, intellectual property vertical, BIG Live and radio arm 92.7 BIG FM have rolled out the 2nd edition of BIG Regional Music Awards - the biggest celebration event of regional music in the country.
BIG Regional Music Awards is an initiative which seeks to recognize the excellence in regional music which will appeal to regional and local tastes. Additionally, by bringing regional music to the centre stage, this unique platform appreciates and applauds the true spirit of music in India.
Most importantly, this interactive format will allow marketers, buyers, planners a direct understanding of various offerings from RBNL, which in turn will help them provide the best solution for their brands who are wishing to reach the audiences across various regions.
A unique activation involved finding super singers across top agencies and clients in metros namely Delhi, Mumbai and Bangalore giving them the unique opportunity to be on 92.7 BIG FM to celebrate and enjoy the myriad facets of music culture in India.
For the record, Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home.
