Big Rising Star Awards rope in title & associate sponsors

‘Big Rising Star Awards’, from the Reliance Broadcast stable, has closed the title sponsorship for the BIG Rising Star Awards (Bangla Edition) with their association with Andhra Pradesh Tourism Development Corporation as the Title Sponsor and Ark Pharma being the associate sponsor.

Similarly, the Big Rising Star Award (Rajasthan Edition) has tied up Idea as their title sponsor, Birla Corporation who is the Associate Sponsor and Sangham Suiting’s the ‘Powered by’ sponsor.

Big Rising Star Awards, a creation of BIG Live – the intellectual property (IP) division of RBNL – will be rolled out across eight markets in India and customised in eight languages with a total reach of 3 million. Big Rising Star Awards has roped in leading television partners to broadcast the event.

The Bangla and Rajasthan Editions will be broadcast live on ETV. Big Rising Star Awards is the country’s biggest ever Bollywood talent search platform and will cover talent categories across TV, movies, theatre, fashion, sports, dance and singing. The awards not only cover all domains comprising entertainment, but also cut across SEC demographics.

In keeping with its name, followed by the core positioning ‘Aaj Ka Star, Kal ka Superstar’, the awards will acknowledge the promising talent of today, who will become superstars of tomorrow.

Rabe T Iyer, Business Head, Big Live, said, “We are very happy to have the support of Andhra Pradesh Tourism Development Corporation, Ark Pharma, Idea, Birla Corporation & Sangham Suiting’s for their association with the Bangla and Rajasthan Editions of the Big Raising Star Awards. Considering the unique positioning of this show whereby we give the audiences a preview into the body of work of the future superstars of the country cutting across genres in their respective fields, the audiences will once again be treated to sizzling performances. We are sure our sponsors will find a lot of value attached to this association. It goes without saying that we will leverage the strength of RBNL’s broadcast network in Television, Radio, OOH and Digital.”