Britannia launches ‘TigerZor Milk’ in two variants

Britannia Industries Ltd, one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched its range of milk-based drinks for children – TigerZor Choco Milk and TigerZor Badam Milk, fortified with five active nutrients that help in the overall development of mind and body.

TigerZor Choco Milk is a fun filled milk drink for kids. It comes with a rich chocolaty taste and goodness of milk providing delicious and convenient nutrition to growing kids. TigerZor Badam Milk comes with the goodness of Badam (with real bits of Badam in it) and wholesomeness of milk. Badam has been considered to be the most healthy and nutritious amongst all nuts. In the ancient times Badam and milk were considered a healing food, which increased vitality. TigerZor Badam Milk is an offering which has a good balance of nutrition and taste in a format that kids will enjoy.

Speaking at the launch of TigerZor Milk, Vinod Menon, Head – Dairy Business, Britannia Industries Ltd, said, “In today’s highly stressful and competitive environment, kids find it difficult to stay alert and active for long periods of time. The role of nutritional supplements in a kid’s diet is gaining relevance by the day. We are confident that children will love TigerZor Chocolate and Badam Milk and mothers will find it a convenient way of providing their children with a rich basket of nutrients. In fact, the packs can easily fit into a kid’s tiffin box, reassuring mothers of the nutritive value, even while the kid is at school. Britannia believes in providing products that are right for consumers’ needs and with the launch of TigerZor Choco and Badam Milk, we are further strengthening our credo of ‘Drink Healthy, Think Better’.”

The drinks come in a unique packaging format which is convenient & safe for the kids. Both variants are ambient products with a shelf life of four 4 months. This launch further enhances Britannia’s active foray into healthy milk based products.