britannia
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
e4m Staff Jul 23, 2024 12:58 PM
The appointment is subject to the approval of the Board Members at AGM on Aug 12
The brand won 4 golds, 1 silver and 1 bronze metals across categories
e4m Staff Apr 30, 2024 7:01 PM
The other key winners include Nestle India Limited, Amazon miniTV, Jagran New Media and Schbang
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
The ad film by Talented has been released to commemorate Earth Day 2024
e4m Staff Apr 22, 2024 4:48 PM
As part of ‘The Bank of Small Wins’ campaign, Britannia Good Day printed its currency in denominations ranging from Rs 10 to Rs 2000, with designs inspired by the packs of Britannia Good Day
e4m Staff Mar 27, 2024 10:35 AM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
e4m Staff Mar 21, 2024 12:36 PM
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
e4m Staff Mar 19, 2024 12:57 PM
The brand also won 2 golds, 4 silver and 1 bronze metals for their outstanding work, creativity and innovation
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Shree Das has more than a decade of experience in the PR & comm industry working with brands like Unacademy, Lenovo, Xiaomi and others
Britannia Good Day's 'Cleft Cookie’ campaign has been crafted by McCann Worldgroup India
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
Sridhar was earlier National Sales Manager at Britannia Industries
exchange4media Staff Sep 13, 2023 3:05 PM
This campaign has been conceptualised Lowe Lintas, Bangalore
exchange4media Staff Aug 21, 2023 6:05 PM
The new identity has been announced with a digital video campaign, conceptualized by Havas Mumbai
exchange4media Staff Jun 21, 2023 11:59 AM
'Dhonni Meyer Upakkhan' is being aired on the weekends on Star Jalsha
exchange4media Staff Jun 12, 2023 11:28 AM
Some of the ads launched between May 15 and 31 that caught our attention
exchange4media Staff Jun 7, 2023 9:06 AM
The hyperlocal campaign has been conceptualised by McCann Worldgroup Bangalore
exchange4media Staff May 15, 2023 5:56 PM
Prior to this, Arsiwalla was the Marketing Group Manager at Bel Groupe
exchange4media Staff Apr 3, 2023 11:07 AM
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
exchange4media Staff Mar 25, 2023 9:03 AM
Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
Kanchan Srivastava Jan 11, 2023 3:05 PM
The campaign for ‘My Startup Contest’ was conceptualised by Talented
exchange4media Staff Jan 9, 2023 12:39 PM
The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country
exchange4media Staff Nov 15, 2022 4:50 PM
The company registered Rs 4,338 crore in consolidated sales with profit from operations at Rs 660 crore
exchange4media Staff Nov 7, 2022 10:41 AM
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Ritika Raj Oct 20, 2022 8:52 AM
The TVC for the launch has been conceptualised by Lowe Lintas
exchange4media Staff Aug 21, 2022 10:00 AM
#EverydayCelebrations campaign is created by McCann Worldgroup
exchange4media Staff Aug 16, 2022 3:08 PM
