FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
The campaign uses AI to generate stories in Tamil for kids
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
Commercials we loved in Week 4 of June
The appointment is subject to the approval of the Board Members at AGM on Aug 12
The campaign has been conceptualised by Lowe Lintas, Bangalore
The ad has been conceptualised by Lowe Lintas
The brand won 4 golds, 1 silver and 1 bronze metals across categories
The other key winners include Nestle India Limited, Amazon miniTV, Jagran New Media and Schbang
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
The ad film by Talented has been released to commemorate Earth Day 2024
As part of ‘The Bank of Small Wins’ campaign, Britannia Good Day printed its currency in denominations ranging from Rs 10 to Rs 2000, with designs inspired by the packs of Britannia Good Day
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
The brand also won 2 golds, 4 silver and 1 bronze metals for their outstanding work, creativity and innovation
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
Shree Das has more than a decade of experience in the PR & comm industry working with brands like Unacademy, Lenovo, Xiaomi and others
The campaign has been done by Mindshare
Britannia Good Day's 'Cleft Cookie’ campaign has been crafted by McCann Worldgroup India
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
The brand has launched a new TVC, conceptualised by Womb
Arsiwalla was with the company for four years
Sridhar was earlier National Sales Manager at Britannia Industries
The campaign was conceptualised by Lowe Lintas, Bangalore
This campaign has been conceptualised Lowe Lintas, Bangalore
The new identity has been announced with a digital video campaign, conceptualized by Havas Mumbai
'Dhonni Meyer Upakkhan' is being aired on the weekends on Star Jalsha
Some of the ads launched between May 15 and 31 that caught our attention
The film is developed by Lowe Lintas Bangalore
The hyperlocal campaign has been conceptualised by McCann Worldgroup Bangalore
Prior to this, Arsiwalla was the Marketing Group Manager at Bel Groupe
New TVC conceptualised by McCann Worldgroup Bangalore
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
The film was conceptualised by The Script Room
The quirky ad has been conceptualised by The Womb
Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
The campaign for ‘My Startup Contest’ was conceptualised by Talented
The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country
The company registered Rs 4,338 crore in consolidated sales with profit from operations at Rs 660 crore
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more
Kohli joins Britannia from Jubilant FoodWorks
The TVC for the launch has been conceptualised by Lowe Lintas
#EverydayCelebrations campaign is created by McCann Worldgroup