Byond Tech ropes in Bipasha Basu as brand ambassador
Basu will feature in their entire brand communications, ranging from print ad to TV ads to online communications for their entire range of smartphone, phablets and tablets
Pune-based Byond Tech Electronics has signed on actor Bipasha Basu as brand ambassador for their entire range of smartphone, phablets and tablets. Basu will be the new face of brand Byond that is primarily targeted at tech savvy, young and vibrant consumers who have a penchant for latest technology.
Commenting on this association, Prashant Bora, Founder & CEO, BTEPL said, “We are extremely happy to have Bipasha Basu as our brand ambassador. Bipasha Basu is an ideal face for Byond as she epitomises all the quality of our brand. Bipasha has a combination of beauty, elegance, fitness and intelligence in her. Byond Smartphones and Tablets too symbolise these qualities of good looks, sleek, smarter and latest technology, innovative and much more.”
Basu will feature in their entire brand communications, ranging from print ad to television ads to online communications. Byond Tech today has a range of tablets, smartphones, phablets and Feature phones. In the past two months, the company has introduced more than 11 products.
