Cartoon Network gets cricket closer to kids with Toon Cricket

Cartoon Network is bringing, what it calls, India’s first day and night match in the Toon world – ‘Toon Cricket - The Battle for the Omnitrix’ – in Hyderabad on February 15 and Mumbai on February 22. Toon Cricket combines Indian kids’ two biggest passions – cartoons and cricket.

The two teams playing Toon Cricket are Bentastic versus Maximojo. In its sixth successful run, Cartoon Network’s most celebrated event promises maximum action and excitement as the popular Toons captained by the youngest superhero Ben Tennyson from Ben 10 and the evil Mojo Jojo from The Powerpuff Girls get ready to battle at the pitch.

Adding to the excitement and experience will be the celebratory inaugural ceremony with a sound and laser show and a live-performance by the pop band Aasma at the beginning of Toon Cricket.

This year’s Toon Cricket is a quest to find the true keeper of the Omnitrix (the mysterious watch that gives Ben Tennyson his super hero abilities) and each inning will have five overs of four balls each. In an effort to fulfill his desire to take over the world, Mojo Jojo has stolen the Omnitrix from Ben Tennyson. As a result, the young superhero has challenged Mojo to T-20 style cricket match. The winner will be announced as the true owner of the Omnitrix.

Speaking on the signature event, Monica Tata, Deputy General Manager and Vice President - Entertainment, South Asia, Turner International India Pvt Ltd, said, “It’s a tradition at Cartoon Network to consistently innovate and think out of the box to keep our fans entertained and engaged. Instituted in 1999, Toon Cricket has successfully managed to create an irresistible combination of two Cs – Cartoons and Cricket – a winning formula for Indian kids and adults. As Cartoon Network’s most famous and adored toons gear up to sweat it out, Toon Cricket - The Battle for the Omnitrix is ready yet again to be the ultimate sporting extravaganza for kids.”

Kids can also play the toon cricket game on their mobiles and can get a chance to win invitations to the match. A Toon Cricket micro-site on http://www.cartoonnetworkindia.com has been created that has wallpaper, icons, video clips of the toons gearing up for the match apart from information on teams that will play Toon Cricket.