BARC data: CNN-News18 has 35% share in 2+ TG
On the digital front, the channel has 1.4 billion views on YouTube
CNN-News18 has registered over 35% share in the English TV news genre for more than a year now, according to BARC data.
“As per the data issued by viewership measurement agency BARC India, CNN-News18 has captured 35.3% market share. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%),” read a press release.
“In the 15+ TG, CNN-News18 has maintained its top position by capturing 34.6% market share. (Source: BARC | Market: India | TG: 15+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%),” the release mentioned.
Commenting on the numbers, Avinash Kaul, CEO (Broadcast), Network18 Group said, “The continued dominance of CNN-News18 in the robust All India 15+ or 2+ TG indicates the strength of the brand and the value it delivers to its advertisers. By convenient slicing and dicing of viewership data on thin slivers, the competition cannot mislead advertisers.”
On the digital front, CNN-News18 claimed it has captured 1.4 billion views on YouTube. On Facebook too, CNN-News18 had 787 million views. (Source: Crowdtangle | Period: Aug’22-July’23).
