Coca-Cola, Jain Irrigation join hands for Project Unnati
Coca-Cola India and Jain Irrigation have announced the launch of Project Unnati, a unique partnership with farmers to demonstrate and enable adoption of Ultra-High Density Plantation (UHDP) practice for mangoes.
Coca-Cola India and Jain Irrigation have announced the launch of Project Unnati, a unique partnership with farmers to demonstrate and enable adoption of Ultra-High Density Plantation (UHDP) practice for mangoes.
Atul Singh, President and CEO, Coca-Cola India and South West Asia, and Atul Jain, Joint Managing Director, Jain Irrigation Systems Ltd, announced the launch of Project Unnati, which encourages sustainable, modern agricultural practices and help double mango yields, thereby increasing the income of farmers.
UHDP is a farming practice that leads to mango orchards attaining their full potential in 3-4 years and also allows nearly 600 trees to be planted in an acre instead of the conventional method of planting 40 trees in an acre.
The project has the potential to improve the livelihoods of more than 50,000 farmers in the next five years.
