Dainik Jagran’s City Plus launches in Navi Mumbai today
City Plus, the tabloid-sized newspaper from the Jagran Group, is all set to launch its Vashi edition in Navi Mumbai on October 9, 2009. The City Plus Vashi edition will be the second in Maharashtra after Pune, where they launched their first edition in January 2009, and rapidly expanded to three editions in eight months’ time with a circulation of over 1 lakh copies.
City Plus, the tabloid-sized newspaper from the Jagran Group, is all set to launch its Vashi edition in Navi Mumbai on October 9, 2009. The City Plus Vashi edition will be the second in Maharashtra after Pune, where they launched their first edition in January 2009, and rapidly expanded to three editions in eight months’ time with a circulation of over 1 lakh copies.
City Plus is already present in Delhi NCR, Bangalore and Pune with 17 editions. The Vashi edition will cater to premium sectors in Vashi and its vicinity. City Plus will soon be venturing into other areas in Navi Mumbai.
Salil Tandon, National Head and Editor, City Plus, said, “The USP of our brand is to reach the carefully selected target audience through a dedicated distribution channel and get best possible ROI for the clients.”
Editorially the concentration will be on local and relevant community news and efforts will to try and bridge the gap between the residents and civic authorities. City Plus is targeted at the upper middle class and is being distributed at selected commercial and residential areas in identified localities. It is also being made available at malls, multiplexes, cafes, institutes, clubs, hospitals, gyms, etc.
City Plus constitutes localised community news, events and happenings, fashion, food, and lifestyle, among others, accompanied by customised information and inputs on a more local level for value addition to the story.
