Dar Motion Pictures inks 9-film deal with Xeon Films
The deal assigns Xeon Films as an exclusive agency to meet all brand integration requirements for DMP slate of films
Dar Motion Pictures (DMP), the film entertainment division of Dar Media, has signed an exclusive long term association deal of nine films with Xeon Films & Entertainment. The deal assigns Xeon Films as an exclusive agency to meet all brand integration requirements for DMP slate of films. This includes sourcing, integration and activation of brands through in-film, co-film and promotional tours.
Dar slate for next one year includes films with directors like Anuraag Kashyap, Sudhir Mishra, Nikhil Advani and many more.
Speaking on the association, Amit Singh, Director, Xeon Films & Entertainment, said, “With our history of association with brands, we are keen to extend them to Dar bouquet of films and derive a win-win situation. Our key strategy would be to create a long term association with brands and providing them a multilevel platform in form of in-film and co-film branding. The diversity of Dar slate and our concept based integration approach would help us offer innovative brand integration options and associations with films.”
Xeon Films & Entertainment is a 360 degree film branding and marketing agency that has been involved in integration of brands across more than 40+ films.
Dar Motion Pictures is a film production and distribution company, which is wholly owned by DAR Capital Group. DAR has produced both traditional and 3D films, such as ‘Dangerous Ishq’, ‘Haunted 3D’ and some upcoming films.
