Indian cricket team captain MS Dhoni and his teammates – Harbhajan Singh, Virender Sehwag and Ishant Sharma – have launched their personalised websites to connect better with their huge fan following. The websites of all four cricketers went online from Monday, December 28, 2009.
TechShot Digital will exclusively promote the four cricketers in mobile, digital, new media and technology spheres and will handle the websites for Dhoni (www.dhoniworld.com), Bhajji (www.bhajjiworld.com), Sehwag (www.sehwagworld.com), and Ishant (www.ishantworld.com).
Speaking on the occasion, Jay Motwani, Managing Director, Techshot Digital Pvt Ltd, said, “Apart from being informative, these websites will redefine the player-fan relationship in India by providing an opportunity for the fans to connect and interact with their favorite cricketers. Our main aim is to create digital management identity platform to extend support to celebrities and organisations to create, develop and manage digital content for them.”
On launching these websites, Dhoni said, “There are many things that go uncovered even in media; these websites will cover all that. Through my website, people will get to know my lifestyle and it will also help fans know and understand me better, not only as a cricketer, but as an individual as well.”
These websites will give a rare insight into cricketers’ world with exclusive interviews, videos, pictures from player’s personal library and records. Through this digital medium the young and budding cricketers’ queries related to the game will be answered by the stars themselves online, making it a coaching platform for potential talent. These websites will also play an important role in taking these stars’ charity work forward as some of their memorabilia and equipment will be auctioned through these websites to get funds for charity.
TechShot Digital is into the business of providing a digital identity management platform to celebrities and organisations. The company supports them with content generation, aggregation and its propagation in the electronic or digital format, which could be used across various multi-dimensional technology platforms along with all new and emerging technologies.
