Discovery gets curious with new series

Discovery Channel has announced a new series ‘Curiosity’ that seeks to uncover the truths behind life’s most challenging questions - what would it be like if you could live forever? What would happen if aliens attacked? Is there a parallel universe? How will the world end? Why is sex fun?

Discovery’s iconic founder John Hendricks is the brain behind the new series. Produced with a budget of $1 million per episode, ‘Curiosity’ leaves no stone unturned in the quest for answers.
Designed to tackle the fundamental questions and underlying mysteries of our time in fields such as space, biology, geology, medicine, physics, technology, nature, archaeology, history and the human mind, ‘Curiosity’ premieres on Discovery Channel from October 17, 2011 and will air every Monday at 8 pm.

Commenting on the series, Rahul Johri, Senior Vice President and General Manager - Asia-Pacific, Discovery Networks Asia-Pacific, said, “Discovery Channel through its programmes empowers viewers to explore their world. Embarking on a fascinating voyage of discovery, the channel brings a new landmark series ‘Curiosity’ that goes to extreme lengths to seek surprising answers to underlying mysteries of our lives. From the micro to the macro, ‘Curiosity’ delves into most enduring and insightful subjects.”

‘Curiosity’ will dive into a world of questions posed by well-known personalities, including world-renowned physicist Stephen Hawking tackling the mysteries surrounding the origins of the universe, Academy Award winner Morgan Freeman investigating the possibility of a parallel universe, MythBusters’ Adam Savage testing if we can really live forever, award-winning filmmaker Morgan Spurlock seeing if living as a primitive caveman would actually improve our health and Dirty Jobs’ Mike Rowe revealing the hidden live organisms that call our bodies home.

Intel is the sponsor of ‘Curiosity’ and will use the series as a global marketing platform in more than 40 countries, with key partnership elements, including four ‘Curiosity’ premiere episodes and broad exposure in all episodes of the first season. ‘Curiosity’ will premiere this year on Discovery Channel in the US States and in more than 210 countries and territories around the world, including Latin America, Europe, Middle East, Africa and Asia-Pacific.