DishTV subscribers can pay their subscription recharge at any of the 3,900-plus Axis Bank ATM cheque drop boxes or, in case they hold an account with Axis Bank, can pay through Internet banking facility and ATM. Such subscribers will register through a unique identification number allotted by DishTV, called VC (Viewing Card) number, and can make the payment of subscription amount. Additionally, any subscriber not holding an account with the bank can pay through the ATM cheque drop boxes installed at more than 3,900 ATMs pan India.
Salil Kapoor, COO, DishTV said, “This is for the first time that Axis Bank’s ATM network is being leveraged for collection for payment of DTH subscription recharge. Our tie-up with Axis Bank for paying DTH subscription recharge is in line with our promise of offering Sabse Zyaada (maximum) to our subscribers not just in terms of content, but also in providing maximum number of payment options. As market leaders, we have always ensured that DishTV customers get delightful customer experience with great quality products at exceptional value supported by an unparallel nationwide payment mechanism. We are here to transform the DTH experience.”
Elaborating on this new venture, MV Subramanian, President - Business Banking, Axis Bank, said, “Through this tie-up, the bank intends to provide end to end collection and payment solutions to utility service providers through conventional and alternative banking channels.”
DishTV offers its customers multiple recharge payment options that include: Online payment, IVR, ITZ card, Rechargeitnow.com, Credit Card (Master, Visa and Amex), Dropbox, Netbanking, Easy Bill, Money Order, Cheque/DD.
