Dr. Fixit Becomes Official Umpire Partner for BCCI Women’s Premier League

Dr. Fixit, a waterproofing solutions brand from Pidilite Industries Ltd., has announced its association with the Board of Control for Cricket in India (BCCI) as the Official Umpire Partner of the Women’s Premier League (WPL).

Commenting on the association, Sudhanshu Vats, Managing Director, Pidilite Industries Ltd., said: “Dr. Fixit stands for resilience, performance and quiet strength, qualities that also define India’s women cricket players. Our role as the Official Umpire Partner further reinforces Dr. Fixit’s brand promise of expertise. Just as umpires uphold the integrity of the game with precision, objectivity and fairness, Dr. Fixit protects the integrity of structures through its leadership in waterproofing.

Today, umpiring is strengthened by advanced technologies that enable accurate decisions and preserve the spirit of the sport. In much the same way, Dr. Fixit brings a quiet resilience and integrity to construction through pioneering technologies, continually raising the bar in delivering long-lasting, science-backed solutions. This partnership is a strategic step in amplifying our commitment of delivering expertise, especially in moments where it truly matters.”

Devajit Saikia, Honorary BCCI Secretary said, “The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Dr Fixit, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

As the Official Umpire Partner, Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms. The partnership also includes impactful in-stadia presence via sight screens, LED perimeter boards, big-screen exposure, tournament backdrops, and digital amplification. This association strengthens Dr. Fixit’s commitment to embedding its promise of expertise into platforms that resonate with evolving consumer aspirations and sporting culture.