ETC Bollywood Business set to take its game to the next level
Four years after its birth, ‘ETC Bollywood Business’, is all set to move into its new avatar. The trade show, which aired previews, reviews, BO collections, celebrity chats, will now don a new format and a new host in Komal Nahta. While Mondays will be about Box Office collections of the films released the previous Friday; Tuesdays and Wednesdays will air feature stories and debates with who’s who of the Indian film industry. Thursdays will be for the previews of the movies to be released the next day, while on Friday, Komal Nahta will review the films that have released earlier in the day. Taking a leaf out of the original, the new ‘ETC Bollywood Business’ will continue with industry chats on all days.
Four years after its birth, ‘ETC Bollywood Business’, is all set to move into its new avatar. The trade show, which aired previews, reviews, BO collections, celebrity chats, will now don a new format and a new host in Komal Nahta. While Mondays will be about Box Office collections of the films released the previous Friday; Tuesdays and Wednesdays will air feature stories and debates with who’s who of the Indian film industry. Thursdays will be for the previews of the movies to be released the next day, while on Friday, Komal Nahta will review the films that have released earlier in the day. Taking a leaf out of the original, the new ‘ETC Bollywood Business’ will continue with industry chats on all days.
“Since its inception, ‘ETC Bollywood Business’ has steadily turned into the most trusted and respected trade show of the Indian film industry. And now is the time to take our commitment to the Indian film industry to the next level. Hence, we have decided to change the format of the show,” said Anurag Bedi, Business Head, ETC.
Speaking about his association with ETC, Komal Nahta said, “It is an exciting proposition for me. I truly believe that the audience must be made aware of the business of entertainment. They must be educated to judge a film on its merits – creatively and commercially. It is an alignment of similar beliefs.”
The new ‘ETC Bollywood Business’ began airing from Monday, April 26, at 8:30 pm on ETC channel.
