Etisalat brings UTV Bindass, UTV Movies to UAE

UTV and telecom operator and TV services provider Etisalat have jointly announced the launch of UTV Bindass and UTV Movies channels for Etisalat’s eLife/e-vision customers.

Etisalat is the first operator in the region to offer UTV Bindass and UTV Movies to its eLife and e-vision customers in the UAE as part of Asian Choice Basic package and A La Carte option, respectively.

In the Middle East, UTV has appointed Mediastream FZE, a key Dubai-based media and marketing firm specialising in television broadcast, TV channel representation and distribution to develop and deliver its channels over various conventional as well as New Media distribution channels.

Commenting on expansion in the Middle East market, MK Anand, Chief Executive Officer, Broadcasting – UTV, said, “The Middle East is a very important and challenging market for Indian television and we are pleased to join hands with Etisalat for distributing our content to the prominent and significant South Asian Diaspora resident in the United Arab Emirates, which is one of the key countries having the largest percentage of Indian expatriates in the region. Going forward, we plan to enhance our presence across the entire MENA region by customising our offering as well as developing interactive programming to meet the viewing preferences of the region and engage our audience on a long term basis.”

“At Etisalat, we always endeavour to provide the most refreshing and relevant content to our eLife and e-vision customers. The addition of these two new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers,” said Humaid Rashid Sahoo, Chief Executive Officer, e-vision.

He further said, “Etisalat eLife customers can view the channels by selecting the existing Asian Choice Basic Package. e-vision customers can subscribe to the new channels by calling 101.”