First crowdsourced National Anthem at Talenthouse India

In a unique initiative, people across the country will now get a chance to show their love for the National Anthem through India’s first-ever crowdsourcing of the Anthem. Called ‘My Nation, My Anthem’, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Anthem. The shortlisted entries will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices. This is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.

The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for our Anthem.

Crowdsourcing may be relatively new concept in India. An example of this, however, was the Government of India crowdsourcing the Indian rupee symbol wherein the new rupee symbol was chosen amongst thousands of new designs as proposed by the citizens of the country. The power of this mechanism is only set to grow. From the entries that captured various interpretations of the symbol, the then Finance Minister Pranab Mukherjee chose the design submitted by D Udaya Kumar, a B.Arch student of IIT Bombay.

Similarly, Talenthouse will now empower the people of India by giving them an opportunity to contribute to a fresh take on the National Anthem.

This creative invite is open to three different categories of budding talent – music composers, film makers and singers. Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar, along with Ronnie Lahiri and Ram Mirchandani, to create a final film of the National Anthem to be showcased at PVR Cinemas before a movie screening.

With submissions open till February 21, 2013, the winners will be announced by February 23.