Google, FB, Twitter, AOL join hands to stop bad ads
StopBadware has formed an industry partnership to combat bad ads. The partnership, christened Ads Integrity Alliance, has been formed along with AOL, Facebook, Twitter and the IAB
StopBadware has formed an industry partnership to combat bad ads. The partnership, christened Ads Integrity Alliance, has been formed along with AOL, Facebook, Twitter and the IAB.
Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web.
The Alliance, led by StopBadware, will help the industry fight back against scammers and bad actors. In particular, it will:
· Develop and share definitions, industry policy recommendations and best practices
· Serve as a platform for sharing information about bad actors
· Share relevant trends with policymakers and law enforcement agencies
In 2011, Google alone had disabled more than 130 million ads and 800,000 advertisers that promoted counterfeit goods and malware.
While no individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web, StopBadware’s move is seen as a positive step towards bringing the industry together, build best practices and systems, and make information sharing simple.
