Siddharth Shekhar promoted to Director, LCS at Google India
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
Google Pay’s new campaign celebrates the magic of Delhi
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
Google’s Confidential Matching: For privacy concerns or to calm regulators?
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Kerala Police issues notice to Meta and Google over gambling ads
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
Google & ad biz too entangled for a break-up?
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Google's summer of reckoning: A wake-up call for big tech
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Monopoly ruling: US DoJ mulls breaking up Google
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
Shalini Pillai Banerjee joins Microsoft as Marketing Director, India & South Asia
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Meta, Google colluded to put up ads targeting teens: Report
As per a report, the tech giants were targeting users aged between 13 and 17 in violation of Google's own guidelines
Post cookie chaos, will Google users now try the SearchGPT sauce?
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
‘Reliable content’ primary factor while choosing news site subscription: Study
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Google has created an illegal monopoly: US court
As per reports, the US court has said that Google has violated anti-trust laws and ‘spent dollars to become the default search engine worldwide’
Apple & Google drop the ball with controversial ads
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Time for India to snap out of cookie complacency?
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Cookies still on plate, but save your appetite for first-party data, say agencies
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Why has YouTube reduced agency commission despite a rise in investment?
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Cookies stay on menu: What about investments on alternative adtech?
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Google's cookie gambit: Will marketers bite?
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Google's APAC President Scott Beaumont to retire
Scott Beaumont has been with Google for 16 years
Roma Datta Chobey: Tracking a nine-year journey at Google
Roma Datta Chobey will take charge as the interim LCS head
Sanjay Gupta: Charting success stories across domains
Sanjay Gupta, who has now been elevated as President - APAC at Google, was earlier with Star India as Country Manager
Google's X-Channel ad biz more than doubled under Sanjay Gupta: Philipp Schindler
'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
Roma Dutta Chobey named interim head of Google India LCS
Google has kickstarted search for Sanjay Gupta's replacement after his elevation to President APAC
Google elevates Sanjay Gupta to President-APAC
Roma Datta Chobey to be interim head for LCS team
Alphabet ad rev up 11% to $65 billion in Q2
Ad sales in the YouTube division rose 13% to $8.6 billion
Google retains cookies on menu; AdTech biz to go on diet?
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Google cans Cookie plans, industry reacts to 'plot twist'
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Google scraps third-party cookie deprecation
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Google agrees to resume news media agreements, but with a rider
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
Neural Garage bags spot in 2024 Class of @Google Startups Accelerator: AI First
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
Google Maps slashes API fees as Ola enters GPS app & ads biz
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1
Will rise of Google's zero-clicks lead to increased CPCs in India?
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Ola Maps: A new destination for GPS advertising?
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
Google to end continuous scroll. Let the search begin, say advertisers
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
What’s in a face? Brands ask
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Apple and Meta discussed AI partnerships: Report
Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system
Apple is world's first trillion-dollar brand: Kantar report
Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024
EssenceMediacom names Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
Google's stance on AI is a guiding light
Guest Column: Nixan Crasto, VP- SEO & Content, PivotRoots, writes about Google's approach towards separating quality content from the 'internet's version of junk food' in the age of AI
Google introduces new AI tools for marketers and advertisers
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
Lok Sabha Polls: BJP spent Rs 100 crore on Google ads in five months
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Google I/O: AI the centrepiece of Sundar Pichai-led conference
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
Sundar Pichai’s first LinkedIn post: Updates on Google I/O
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
Cookie phase-out delay: Much-needed breather for publishers to get their houses in order?
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Google handing out pink slips for 'simplifying structures'
As per reports, Google is building 'growth hubs' in Bangalore among other cities
BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore
Google ad rev stands at $61.6 bn in Q1; $8 bn for YouTube
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
WPP posts strong growth in India at 6.6% buoyed by new businesses in Q1
The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%
Cookie still here: Where are marketers headed?
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Industry will get time to adapt to cookie deprecation: Experts on phase-out delay
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions