Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Aarti Pahwa Sep 17, 2024 11:32 AM
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
e4m Staff Aug 22, 2024 12:16 PM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Shubhranshu Singh Aug 19, 2024 3:12 PM
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
e4m Staff Aug 16, 2024 8:46 AM
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
As per a report, the tech giants were targeting users aged between 13 and 17 in violation of Google's own guidelines
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
As per reports, the US court has said that Google has violated anti-trust laws and ‘spent dollars to become the default search engine worldwide’
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Shantanu David Jul 29, 2024 9:19 AM
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Sohini Ganguly Jul 25, 2024 8:41 AM
Sanjay Gupta, who has now been elevated as President - APAC at Google, was earlier with Star India as Country Manager
'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
Google has kickstarted search for Sanjay Gupta's replacement after his elevation to President APAC
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
e4m Staff Jul 19, 2024 11:52 AM
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1
Shantanu David Jul 19, 2024 8:53 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
Shantanu David Jul 9, 2024 8:52 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system
e4m Staff Jun 24, 2024 10:31 AM
Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024
e4m Staff Jun 13, 2024 1:39 PM
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
e4m Staff Jun 10, 2024 11:30 AM
Guest Column: Nixan Crasto, VP- SEO & Content, PivotRoots, writes about Google's approach towards separating quality content from the 'internet's version of junk food' in the age of AI
Nixan Crasto May 23, 2024 9:09 AM
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
Shantanu David May 22, 2024 8:54 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
Shantanu David May 15, 2024 8:59 AM
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
e4m Desk May 14, 2024 12:03 PM
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM
As per reports, Google is building 'growth hubs' in Bangalore among other cities
e4m Staff Apr 30, 2024 10:01 AM
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
e4m Desk Apr 26, 2024 10:36 AM
The media conglomerate's Q1 revenue declined by -1.4% to £3.4 billion and LFL revenue grew to 2.1%
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Shantanu David & Sohini Ganguly Apr 25, 2024 9:05 AM
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions
Shantanu David & Sohini Ganguly Apr 24, 2024 1:00 PM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
