Gourav Tandon elevated to COO of Navia Asia

Navia Asia, the out of home specialist network, has announced the elevation of Gourav Tandon to COO - India. Tandon was till recently the National Director at Navia Asia, in charge of business development since April 2009. In addition to managing several independent OOH AOR accounts, Navia services the OOH needs of clients of Starcom Worldwide, MediaVest Worldwide, ZenithOptimedia and Equinox, all media brands of Publicis Groupe owned VivaKi.

In his new role, Tandon will have full operational responsibility for all four full service offices and will be supported by Vikas Nowal, Head, India-West, Ravi Kant, Head, India-North, and Avinash Swamy, Head, India-South. He will continue to be based in Delhi and report to Sanjay Shah, CEO-India, Navia Asia.

Said Sanjay Shah, “Gourav has proved his mettle in a very short time with us and has emerged as a natural choice for this role, as we strengthen our operational leadership and get ready for even faster growth. He has stabilised our North India operations over the last year and has built a robust and committed team. As he takes on the new role, we will work towards introducing new systems, processes, planning frameworks and creative capabilities to our OOH offering.”

Tandon said, “I’m delighted by the faith the management has reposed in me. I know it will not be easy to build upon the enviable track record of the company, but I feel that with Sanjay Shah’s guidance and a strong team to support me, it will be possible to lead Navia to a formidable position in the industry.”

Tandon has over 12 years of experience in the out of home media business. He has worked in all aspects of OOH, which includes printing, signages, acquisition and sale of media, besides planning and buying. He has also been a creator of innovative solutions that have enhanced the visibility of brands. Tandon began his career with GMS Technologies, and then worked with agencies such as MOMS, Aaren Initiative, and Ogilvy. Prior to joining Navia, he was with Clear Channel, where he was handling the Assets and AOR divisions for North. He has worked on national brands like LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson, and Panasonic, among others.